https://www.smrfoundation.org/2008/11/15/theory-and-petabyte-science/ Tools and data for social media network insights Wed, 26 Nov 2008 20:03:18 +0000 hourly 1 https://www.smrfoundation.org/2008/11/15/theory-and-petabyte-science/comment-page-1/#comment-17 Wed, 26 Nov 2008 20:03:18 +0000 http://www.connectedaction.net/?p=28#comment-17 Even in marketing, hypotheses is still important. A recent presenter at a conference I attended was talking about her company’s customer-centric marketing program that is based on a strong data foundation. But she still encouraged using intuition and testing your hypotheses for certain campaigns. If you think customers will respond one way, test your hypotheses with a small campaign, then feed your results back into the next campaign model. That standard, scientific method might evolve – but it will never go away completely.

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