Start Page

The first page of the NodeXL Pro INSIGHTS Report is an overview of the data, showing the network map, the time it was created, the time period it covers.

On the far right side of the page is column of icons that link to many of the other report pages for Network Overview, Time Series analysis, Location analysis, Influencers, Top Tweets, Hashtags, Words, Sentiment, Images, and URLs. Click any of these icons to jump straight to that part of the report.

Overview

The NodeXL Pro INSIGHTS Overview page is a compact summary of the data set, highlighting the total population and the relative sizes of the sub-groups, the rate of activity over time, the top Hashtags, and top authors.

Users can enter search terms or click on any display element to filter the remaining data.

By left-clicking on a user’s profile image, you will be directed to the profile on Twitter. By right-clicking on a user you can drillthrough to the available data about a user within the report.

Network

The Network report page displays the shape of the crowd by ploting each author in a scatter plot chart located close to the other users with whom they are most connected.

Use the Betweenness slider to filter users by their influence, just a small adjustment here can quickly reveal the thought leaders in a group.

Time

The Time report page displays the activity in the data set over the duration of the data, revealing the days of highest activity along with the general pattern of activity over time. These patterns can reveal important insights into when a conversation reaches its peak of activity.

Time Grid

The Time Grid report page displays time in a different way – highlighting the days of the week and the hours of the day that are most active. Zero in on the most active hour of a week and display the content and authors that lead that activity.

Location

The Location report page contains a world map to display Twitter users by location. The location is based on a user’s self-description as seen on the profile.

Influencers

The participants in a discussion in Twitter are not all the same. Users vary significantly in terms of the number of people they connect to and the number of people who connect to them. Network metrics that capture the “centrality” of a user are also helpful ways to identify the most influential contributors.

Top Tweets

Content in a Twitter stream can be ranked to highlight the most important and influential Tweets. This is reported on the NodeXL Pro Insights Top Tweets report page.

Each tweet can be ranked in terms of the number of retweets it received and plotted against the number of likes (or “Favorites”) it received.

At the upper right corner of this scatter plot are a special group of messages, the tweets that rank highly on both dimensions.

These influential authors and their content have more visibility and impact than almost all the other messages in the data set.

Hashtags

Hashtags are specially marked types of content in Tweets, the use of the leading number sign indicates that a word is a “hashtag” which describes the topic of a tweet.

The hashtag report page displays the most frequently used hashtags in the tweets in this dataset sized by their frequency of use.

Select any hashtag to see the users who used it most frequently and the associated URLs and other words and hashtags.

Words

Words are most common contents of a Tweet. In the Words report page we display a word cloud with words sized by their frequency of use.

Select any of the related filters to narrow down the words based on other attributes, like the type of device used to access Twitter.

Select any of the related filters to narrow down the words based on other attributes, like the hashtags that co-occur with these words.

Sentiment

Words can be classified as positive or negative. NodeXL Pro Insights uses a sentiment list to help identify positive and negative words along with the people who use them.

Select any of the related filters to narrow down the users and reveal their language use.

Media

An overview of the images and videos that are shared via tweets can be seen in the Media page of NodeXL Pro Insights report. Select one or more images to reveal the details of the people who tweeted them.

Web Links

URLs are an important part of many tweets. The Web Links report page displays the list of URLs and their Domains to highlight the web sites that are most often mentioned in a data set.

Understanding the sources of information in a discussion is important for many communication engagement plans.

Compare 2

Quickly contrast two sets of users via the NodeXL Pro Insights “Compare 2” report page. Select two sets of attributes to quickly compare the resulting sub-populations and market segments.

See the side-by-side results with just a few clicks to reveal the ways sub populations differ or are similar to one another.

Compare 4

For a broader overview, the “Compare 4” report page allows users to select up to 4 different sets of attributes to quickly display a table that contrasts these distinct populations.